Actress ZHAO Wei (Vicky) used her superstar status to launch her prestigious Bordeaux wines on the Chinese mass market online shop Tmall.com, featuring both high end and affordable offerings.
The debut of the wines, which range in price from RMB168 up to RMB2,000 in China, was marked by a glitzy event in the lakeside city of Hangzhou and a small-scale private tasting in Beijing.
The move adds another star to the Chinese celebrity wine brands, including those owned by former basketball player YAO Ming and movie star Carina Lau.
A select group of wine writers – including a DecanterChina.com writer – and wine collectors were hosted at a private tasting at an exclusive venue in Beijing on 20 October, which also featured a gourmet meal.
Born in Bordeaux in 1942, Berrouet made his name working at Établissements Jean-Pierre Moueix, where he was the head winemaker at estates such as Trotanoy, Petrus and also Dominus in California.
Born into the world of wine (Château Samion in Lalande-de-Pomerol is the family estate), as a child Berrouet remembers always being given a small drop of wine in his soup by his grandfather, who was doubtless keen to ensure that the young Jean-Claude would grow up loving wine.
Berrouet joined Établissements Jean-Pierre Moueix in 1964, working at Château Magdelaine (an estate he greatly misses since it was merged with Belair-Monange) Trotanoy and Petrus, where he would remain for the next 44 years.
Sting was the guest of honour as Chateau Monlot in Saint-Emilion reopened after a five years of improvements to the grand cru vineyard.
To mark the event and to honour Chinese actress and vineyard owner Zhao
Wei, the singer was welcomed into the Jurade, the
brotherhood of Saint-Emilion winemakers.
He and his wife Trudie Styler were at the ceremony led by Premier Jurat Hubert de Bouärd at the Gironde chateau and the emblematic lead singer of the band The Police donned the Jurade epitoge red and white ceremonial robe.
Zhao Wei is advised in winemaking by Jean-Claude Berrouet, the former oenologist as Chateau Petrus, and they aim to raise the eight-hectare estate Saint-Emilion Grand Cru property to rival the best.
Sting owns the Il Palagio estate in Tuscany where he makes organic white, rosé and red wines, one of which bears the name Message in a
Bottle and during the evening at Chateau Monlot he performed an acoustic version for the guests and fellow Jurade confrères.
2011年家喻户晓的赵薇买下有着400年历史的法国圣爱美浓特级级别（AOC Saint-Emilion Grand Cru）的梦陇酒庄。虽然在此之前就已有中国大陆人士开始收购法国波尔多酒庄，但收购酒庄的热潮，直到赵薇买下梦陇才被大众广泛关注。此后，又有更多明星涉入葡萄酒行业。如今风生水起的梦陇在众多明星的葡萄酒生意中可谓拔得头筹。梦陇旗下的葡萄酒销售起步于线上，2015年10月19日入驻天猫，梦陇正式在中国开售。2017年双11就在葡萄酒品类取得了top5的好成绩，天猫的销售成绩非常喜人。据悉，目前天猫旗舰店已经积累了60万的粉丝，大本营的产品线目前也是最丰富的，但也会特别选出某些酒款做线下或者合作方的独卖。